![]() LeBron James in a “More Than My Feelings” MadHappy drop. Pete Davidson, and countless other guys, too, wearing “Hunt Mushrooms Not Animals” and “Bee My Friend” tees by Online Ceramics, which has lovingly satirized Life is Good. Ezra Koenig, cranking the personal-style dial from preppy to chill in a floral fleece over an “ Advice From a Blueberry” shirt, then releasing similarly laid-back Vampire Weekend merch. There was Jonah Hill, the lodestar for menswear bros everywhere, frequently seen “ dressing for bliss” in Malibu. Until the day I looked around and realized that it was inexplicably everywhere in spirit. When I moved out of New England, I saw less and less of Jake, and eventually forgot about Life is Good altogether. As the child of pragmatic, tell-it-like-it-is immigrants, buying these shirts registered as cloying and naive, a uniquely American outlook. Along with the brand's namesake slogan, Jake had some other sanguine messages to promote: “Today Is a Good Day, “The Best Things in Life Are Not Things,” “Zero Tasking.” Truth be told, I didn’t get it. He was even at my college graduation, where the company’s founders popped up to give a commencement speech. As the cartoon mascot for the Life is Good brand, he was ubiquitous in the small Connecticut town where I grew up: smirking at me from T-shirts paired with khaki cargo shorts and Merrells, then later from new shipments I hung on the rack at my first retail job. ![]() I’ve known Jake for as long as I can remember. When he’s not doing any of those, he can be found grilling or strumming his guitar or kicking back on a hammock strung up between two perfect palm trees. And why should he? In lieu of a soul-crushing job, he spends his days pursuing any number of outdoorsy passions, from biking to hiking to kayaking to ultimate frisbee. ![]() Jake doesn’t worry about his mortgage or putting his kids through college or his cholesterol levels or microplastics in his blood. He’s got a slim stick figure body, tiny sunglasses, a beatnik beret, and a grin that just won’t quit.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |